Wintryy
Brand Identity
2021
Wintryy is a young sportswear brand based in Canada and proposes itself as a conjunction between the world of sport and e-sport.
The brand communication aims to promote group activities and non-competitive sports situations, oriented towards fun and participation.
Concept
The pictogram represents Wintryy's 'w', drawn with concentric diagonal strokes, to evoke unity and teamplay.
The difficulty of recognition in the sportware environment, due to the amount of new brands on the market, drives the originality of the use of the logo as the main distinctive element.
