About
Studio Pontrad is a multidisciplinary studio of visual communication, founded in 2015 and based near Venice (Italy). We specialize in creating corporate identities in the industrial and technological fields and in declining them in web and print applications.
Since describing my design approach can be pretentious, I will list below quotes that struck me and therefore influence it:
'Let's imagine that we have to go from one village to another on foot, through hills and mountains, and that at a certain moment we can't take it anymore and we stop in a beautiful place sheltered from the wind, and we see the sea shining in the distance and the water it comes out of the rock and there are trees and everything is fine. It is a special place. A place where you feel good and happy with a nice silence and so on. It is a special place. And plan to put a stone in it because it is a special place. It must be a stone that does not ruin the situation, rather it improves it. It is not a stone to make fire, it is not a stone to do anything about it, just a stone to say that this is a special place.'
[E. Sottsass — Molto difficile da dire, Adelphi, 2019 — p. 37]
'This word is nunuai. In Mota is thus called a persistent, or reproducing, sensitive impression. For example, a man who, during the day, has been frightened by a horrible cry of pain, continues to hear it ringing in his ears: the cry has stopped, the sound is no longer produced, but the nunuai persists.'
[E. de Martino — Il Mondo Magico, Bollati Boringhieri, 2012 — p. 124]
Kardanan fell ill. His uncle told him:
'What would you like to eat?'
'Head of two lambs'.
'Does not exist'.
'Then the two heads of a lamb'.
'They do not exist'
'Then I don't want anything'.
[Ibn 'Abd Rabbih, Kitàb al-'iqd al-Farid, tomo III]
'You cannot make cinema with only cinema; you cannot make poetry with only poetry.'
[C. Bene]
