Recal
Brand Identity
2020
Recal is a travel agency designed for those who need to keep themselves busy even on vacation, organizing explorations in natural environments, physical and meditative activities.
The identity was conceived with the aim of creating a sporty and technical perception of the brand, which could be applied well in fitness clothing.
Concept
The identity is based on the stylization of a moving body performing the 'jumping jacks' exercise. The sharp and clear shapes of the letters of the logo recall a performative and sporty perception of identity, which must be attractive even when applied to sportswear.
