QBranch
Brand Identity
2021
QBranch it’s a department under IT Consumer and Commercial, which is an IT Function under Philip Morris International,
responsible for designing, building, running and improving business solutions and services globally.
The aim is to deliver first class service for our global customer base using automation to reduce complexity, time-to-market and the increasing of productivity and efficiency.
Concept
The pictogram and the graphic element recall the initial 'Q' of QBranch, and identify a shape that arises filld with a gradient, accompanied by a square and clean tail. The result recalls a technical and futuristic context.
